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In reviewing this letter from last year’s report, I was struck by
how many of the business factors and trends we see now remain
consistent with what we have said a year ago and noted in
communications since.
MSA has been the global leader in sophisticated safety equipment
and we enhanced our position during this decade. Looking at
the big picture, MSA’s core industrial business worldwide, beyond
the U.S. fire service and the U.S. military, has grown consistently
during recent years and this continued in 2006, driven by our
making long-term improvements in our business processes. During
this period, our fire service sales grew very well. As has been
frequently reported, our total business was turbo charged in the
period 2002 to 2004 by exceptional business in protective products
to the U.S. military and in commercial Homeland Security
gas masks. We always knew that these two businesses would be
volatile and we have had a plan for a transition to a more normal
business mix which we communicated over the last year. Most of
this transition happened in one year – 2006 – in which our U.S.
military business fell by more than $60 million, over 50 percent,
due to the completion of a number of contracts and the U.S.
Government’s decision to split evenly the Advanced Combat
Helmet (ACH) contract among multiple suppliers.
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| In 2006, MSA Europe achieved its best year in company history.
Pictured with MSA chairman and CEO John T. Ryan III are members
of MSA Europe’s leadership team, including, from left to right,
Alan DiGiovanni, Thomas Muschter, Mathieu Tijskens, Frank Mak,
Stefan Zloczysti and James Baillie, president of MSA Europe. |
Our rather audacious objectives in this transition year of 2006
were, in spite of the above challenges, to reach a sales and operating
profit level (less adjustment for accounting changes and
restructuring costs) higher than that of 2005, even if just a small
increase, by significantly growing our business in other areas.
The disappointment of 2006 as a company was that, on a qualitative
basis, “we almost made it.” Indeed many of the goals in this
transition year were accomplished. We actually did grow our sales,
but we fell short on earnings due primarily to the timing of the
U.S. Federal Government funding of the U.S. fire service.
We did gain significant sales growth in two-thirds of our global
business – that is everything except the U.S. fire service, the
U.S. Homeland Security gas mask market, and the U.S. military.
In 2006 MSA achieved strong double digit percentage growth in
sales, and for the most part met our goals, in these key areas:
- the industrial business of our U.S. National Sales Force;
- the balance of our commercial sales efforts in North America;
- MSA Europe; and
- MSA International (with the help of Select PPE, a strategic
- acquisition in South Africa that expanded considerably as
- part of MSA in 2006.)
Instrument sales lead our North American business growth, and
industrial head protection, with the industry leading V-Gard
Helmet, was a strong contributor.
In particular, MSA Europe stepped into the breach and provided
excellent growth to gain our best year there since the fall of the
Berlin Wall. Our domestic sales in Germany were solid and well
above plan. Eastern Europe business showed strong expansion
and our plan was exceeded in each of the other regions of the
continent. Fire service sales in Europe were also quite good,
with breathing apparatus and fire helmets being well over plan.
MSA sales also grew particularly well in China, Southeast Asia
and Mexico.
The company brought out telemetry capabilities in our breathing
apparatus; a new generation of Thermal Imaging Camera – the
Evolution 5200 HD; successful new instruments such as the Altair
Single Gas Portable Instrument; and the latest generation of the
SAFESITE Multi-Threat Detection System. MSA also was a major
participant in the first large production contract of the Mask 2000,
the new standard gas mask for the German military. In the U.S.,
we are now beginning work on a distinctive new breathing apparatus
for the United States Air Force.
Operating costs of the company were mostly on plan with the
exception of a few special one-off issues. We were challenged
because the areas in which we gained much of our sales growth
were areas in which we are developing the market and these
require higher than the average amount of selling and other
supportive costs. The areas where our sales fell were those in
which our marginal selling expenses are lower.
Safety is our middle name, and I was very pleased that our
Murrysville factory received the prestigious VPP Star Award from
the U.S. Occupational Safety and Health Administration for our
safety program in this important factory. Our Global Manufacturing
Council was our Process of the Year by its efforts to spread best
practices throughout the manufacturing elements of the company.
Project Outlook, which was the consolidation of our Instrument
and Safety Products Divisions in the U.S., and a voluntary retirement
program to reduce overall costs, went exceptionally well.
We also welcomed to the company the people of Paraclete
Armor and Equipment of St. Pauls, N.C. Paraclete enhances our
capabilities in ballistic vest protection for the military and law
enforcement market. Paraclete has a distinctive business with the
U.S. Special Forces – an area of growing importance in the U.S.
military strategy – and is located close to Fort Bragg, N.C., where
I spent a year and a half in my past life as a U.S. Army officer.
During the year, company management completed a five-year
strategic plan, which was reviewed and approved by the Board of
Directors. The establishment of a new sales operation in Egypt
makes this the 40th country in which MSA has operating companies
or sales representative offices. Egypt is one of the oldest
civilizations on Earth so it was about time that we got there.
Even with all of this progress, we unfortunately did not make
our earnings goals. The major factor that made the difference
was the substantial delay in the release of U.S. Assistance to
Firefighter Grants (AFG) funding, both directly and because its
delay causes many municipalities to hold their own spending in the hopes that they would get money from still-open AFG requests.
The impact on our business in 2006 was significant as only about
half of the appropriated funds were released by calendar year end.
While our U.S. military business declined from 2005 to 2006, we
had a plan to overcome this by sales growth elsewhere. But on a
net basis, the shortfall of sales to the U.S. fire service and the
resulting impact on factory burden coverage caused us to miss
our goals. This, along with the cost of restructuring, particularly
Project Outlook, which was necessary for our future well being,
and the accounting charge that required the expensing of stockbased
compensation, were the main factors in the actual pre-tax
earnings decline from 2005.
Our outlook for the year 2007 is that we want to complete the
transition that we had hoped to finish in 2006. We will once
again count on the strength of the broad cross section of our
business – about two thirds of our sales that are in areas in
which we have consistently done well in the decade – that is
our North American industrial business and consumer business,
MSA Europe and MSA International. We have taken more steps
to reduce our cost of operations. Our initiatives over recent years
have enabled us to produce more products with less floor space.
Project Magellan, which was recently announced, will enable us to
concentrate our manufacturing work in fewer sites and reduce our
expenses, while we make the maximum effort to help the individual
associates involved. In particular, the company expects to
begin the consolidation of our two facilities in Mexico at a new
plant in Querétaro. We are also beginning work on a new facility
in China, primarily to serve that strongly growing market, and our
expanding business in the rest of our International operations.
Most of the benefits of these manufacturing projects will be
realized in 2008 and beyond.
As you can expect, during this time of transition we will
continue to be very careful with our expenses worldwide, while
continuing to appropriately fund the important programs in new
product development. Our objective in 2007 is to get back on the
positive track, to increase sales and make a strong rebound in
earnings to get us to earnings levels above that of the previous
record of 2005. Once we achieve this, we would look forward to
returning to a stable growth record going forward.
The major imponderable in the business in 2007 is the timing
of the U.S. fire service business. There are six major factors here
which, for the most part, reflect the timing of business and not
their ultimate achievement. About half of the U.S. Federal
Government AFG funding expected in calendar year 2006 has
slipped until the first half of 2007. Should the AFG program
return to its previous time parameters, we could have in the
calendar year 2007 about a year and a half worth of normal
funding, completing last years’ and fully doing the current one.
This, however, is dependent on whether or not there will be a
third year of delays in AFG funding. Additional factors are the
proportion of AFG grants going to personal protective equipment,
the amount U.S. municipalities will spend from their own
budgets, MSA’s market share (of which I am confident), the
impact of the new National Fire Protection Association (NFPA)
standard for breathing apparatus, which must be met by all U.S.
manufacturers by August 31, 2007, and the question of whether
our customers would prefer to buy breathing apparatus in the U.S.
according to current NFPA standards, for which we could sell
product for the first eight months, or, whether they would like to
buy equipment according to the new standard for shipment in the
last third of the year. To solve this latter dilemma, MSA is offering
its customers the best of all worlds – the MSA Promise Program.
In this way, customers can buy new needed equipment now according to the current standard, and then we will upgrade them to
the new standard once upgrade kits are approved and available.
Thus, I have strong confidence that the funding and the desire
of U.S. fire service customers for breathing apparatus product
in an 18-month period from January 2007 until June of 2008
(when currently appropriated AFG funding for 2007 needs to be
released) will be good. What we do not know is when, during this
18 month period, most of the business will be placed. Going
forward, there is a historical pattern that revenue from the fire
service goes up in the year or two following a new NFPA standard.
Our goals in 2007 are to keep up our growth in the two-thirds
of our business that has done well in recent years, including
2006, to handle the short term volatility in the U.S. fire service,
to reach our sales objective in military protective products and to
carefully watch our costs so as to generate sales and earnings
that would be new records for the company.
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| Newly elected President and Chief Operating Officer William M. Lambert,
left, with John T. Ryan III. |
I am pleased to announce the recent election of Mr. William M.
Lambert as President and Chief Operating Officer of the company.
Bill has excelled in his 25 years with the company in product
design (inventing the Quick-Fill System – a key patented product
for MSA), product management, division management and for the
last four years as President of MSA North America. I look forward
to working with Bill in his new role.
It is often said in sports that the way to handle a disappointing
end to a winning streak is to go right out there in the next game
and start a new winning streak all over again, and that is what we
are about in the year 2007. We have confidence in our business
and are investing in plants, new products and people to build it over the years to come.
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