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Reflecting our balanced and diversified global portfolio
of leading-edge safety products, MSA achieved sales
growth in all three of our geographic business segments
— North America, Europe and International.
In achieving record revenue, we were guided, as always,
by the enduring principle that has defined our mission
for 95 years. MSA protects the health and safety of
working people everywhere, from firefighters, soldiers
and police officers, to construction, mining, factory and oil
and gas workers. We believe “Every Life has a Purpose”
and that our purpose at MSA is to provide high quality
products that protect people from workplace hazards so
they can return, safe and sound, to their families, loved
ones and friends at the end of each day.
2008 Financial Results
Sales rose 15% to a record $1.13 billion from $990 million
in 2007, as MSA achieved sales growth in nearly every
key market. We benefited from a strong backlog of orders
at the beginning of 2008, which proved to be a major
contributor for reporting record sales. The strength of our
business extended for most of the year, primarily due to
large orders and several significant government contracts,
both in the U.S. and abroad. However, the impact of the
global economic slowdown on customer orders became
very apparent near the end of the year.
In North America, our largest market, sales increased
16% as MSA benefited from three major factors: consistently
strong orders for our new Altair® 4 and Altair® 5
Multigas Detectors; $29 million in new contracts from
the U.S. Army for additional Advanced Combat Helmets;
and new contracts totaling $25 million from the U.S. Air Force for our Firehawk® M7 Responder® Air Mask, a
new multi-function respirator that MSA designed to
meet stringent and unique needs of air base fire
brigades. North American sales of our head protection
products, primarily our V-Gard® Hard Hat, showed a
healthy $3 million increase over 2007, due to strength
in most industrial and construction markets, at least
through the third quarter of 2008.
Sales rose 18% in our European segment, reflecting
favorable currency translation effects of the stronger
Euro and strong shipments of ballistic helmets and body
armor for police forces in France, and self-contained
breathing apparatus for government agencies in
Germany and Eastern Europe.
Sales in our International segment increased nearly
9%, driven primarily by continuing market penetration
gains in the South African and Latin American markets.
Currency translation effects were not significant on this
full year performance in MSA International.
For the year, MSA’s net income rose 4% to $70.4 million,
or $1.98 per basic share, from $67.6 million, or $1.89
per basic share, in 2007. It’s important to note that the
2007 results included after-tax gains of $7.7 million
from the sale of real estate. Excluding those gains from
non-operating activities, MSA’s adjusted net income
grew by $10.5 million in 2008, reflecting the stronger
performance in North America, where net income rose
8%. Net income in our Europe segment was up 6%,
while net income in our International segment was up
2% from the previous year.
It was especially gratifying that MSA achieved a record
year in terms of pretax profit from operations. Profit
from operations, excluding extraordinary items, was
$127 million, exceeding the company’s previous high,
which was set in 2005. The growth in sales and profit
from operations was a testament to our efforts in product
leadership, customer intimacy, emerging market focus
and operational excellence.
Innovations for MSA Customers
Overall, MSA’s performance in 2008 was fundamentally
strong, led by our military product line and our impressive
pipeline of new products. One of our greatest success
stories in 2008 was the Altair® 4 Mulitgas Detector,
an extremely durable, value-priced next-generation
portable device that helps protect people in the oil, gas
and petrochemical (OGP) industry, a key MSA market.
Sales of the Altair 4 Detector exceeded our projections,
earning this breakthrough product the honor of being
named our “2008 Product of the Year.” MSA also
introduced the Altair® 5 Multigas Detector, a sister
product with expanded capabilities and features.
Overall, combined handheld and permanently installed
gas detection instrument sales increased nearly $13 million for MSA in 2008, as the OGP market showed
strong demand for our products throughout most of
the year.
MSA launched many other innovative new products for
customers in our key markets, including our “one-of-akind”
Firehawk® M7 Responder® Air Mask for the U.S.
Air Force; an advanced ballistic helmet for the Canadian
military; firefighters saw a new stand-alone personal
alert safety system, thermal imaging camera, and helmet
visor for their MSA Cairns® helmets; new fall protection
products were developed and introduced for the Construction
and Industrial markets; new riot-control helmets
and body armor for the Law Enforcement market; and a
wide range of other outstanding products.
As a measure of our R&D effectiveness, roughly one
third of MSA’s global sales in 2008 were from products
introduced over the last three years. I invite you to learn
more about MSA’s commitment to product innovation
— one of the keys to our future success — on pages
4 and 5 of this annual report.
Striving for Operational Excellence
As MSA delivered growth in sales and earnings in 2008,
we continued to implement a comprehensive operations
plan that we believe will enhance customer loyalty and
our competitive strength for years to come. Major
initiatives under our plan to achieve Operational
Excellence included:
- The implementation of Demand Flow Technology and application of global best practices to reduce costs, improve productivity, maximize efficiency and enhance our competitive ability to create innovative products that deliver greater value for our customers. Our conversion to Demand Flow Technology is vital because it is a process and system that is expected to enable MSA factories and warehouses worldwide to respond faster to the needs of our customers while reducing inventory and equipment costs. We have seen encouraging early results from this ongoing initiative, about which more detail is provided on page 6 of this report.
- The grand opening of a world class factory and technology center in Suzhou, China that began operations in November 2008. As our new hub for meeting the growing demand in Asia for safety products, our new Suzhou facility provides the foundation needed for MSA to significantly increase its brand presence in China — a key geographic market for the future of our company.
- The continued implementation of Project Magellan, a multi-year initiative that was launched at the start of 2007 to improve manufacturing efficiency and utilization in North America and reduce operating costs. More information about the progress we are making with Project Magellan is provided on page 7 of this report.
Focused on Key Markets
In 2008, MSA did a superb job of meeting ever-changing
customer needs and product performance standards
that exist within the key markets core to our mission:
Fire Service, OGP, Law Enforcement, Military, Construction
and General Industry. In select regions of the world, such as China, Australia and South Africa, MSA was also
a leader in providing mine safety products to continue
the longstanding mission that first put MSA on the
map in 1914.
Our major market wins in 2008 included new contracts
to supply additional Advanced Combat Helmets to the
U.S. military and the Firehawk® M7 Responder® Air
Mask to the U.S. Air Force; orders from the Canadian
military for our new CG634 ballistic helmets; and orders
from the German defense forces for protective respiratory
equipment. Our wins in the Law Enforcement market
included orders in France for riot-control helmets and
ballistic body armor, while orders to the OGP market
fueled our gas detection instrument sales.
Despite the current economic downturn, MSA increased
our market penetration in Asia, Australia, China, Europe,
South America and Africa as more than half of our MSA
International affiliates achieved sales growth of at least
20% for the year. Including the European and International
segments, about 48% of MSA’s sales in 2008 were
outside of North America, a trend that we are determined
to grow in the future with our aggressive global approach
in marketing, sales and distribution.
One of the keys to driving such growth, today and in
the future, is our heightened focus on building Customer
Loyalty. A key metric MSA adopted in 2008 to assess our
effectiveness in this area is the Net Promoter Score (NPS).
Used today by many Fortune 500 companies, it is a
straightforward measure to assess the gap between a
brand’s most vocal advocates (Promoters) and its detractors.
More importantly, it holds all of us at MSA
accountable for how we treat customers. I’m pleased to
report that MSA earned high NPS marks in 2008. In 2009,
our goal is to build on this success, and we will. Through
focus on our Voice of the Customer processes, we are
listening to our customers and working more closely
with them than ever before. That’s smart business that
represents a “win-win” for MSA and our customers over
the long haul.
Milestones and Achievements
Beyond receiving high marks for customer satisfaction,
I’m also proud to report that MSA was recognized on
several other important fronts in 2008. In February, MSA
received the 2007 Pittsburgh Business Ethics Award
from the Pittsburgh chapter of the Society of Financial
Service Professionals and the University of Pittsburgh’s
David Berg Center for Ethics and Leadership. This award
affirmed one of the greatest strengths of MSA — our
commitment to conducting business in an ethical and
socially responsible manner.
In June, MSA announced that the Occupational Safety
and Health Administration had designated our Cranberry
Township, Pennsylvania manufacturing plant as a
national Voluntary Protection Program Star Site in
recognition of the facility’s health and safety practices
and its exemplary safety record. Of the approximate
seven million workplaces in the U.S. — large and small
— fewer than 1,500 have earned this distinction since
OSHA created the program in 1982. The Cranberry plant
was the second MSA facility to receive this prestigious
Star Site designation; our Murrysville, Pennsylvania plant
was the first in 2006.
Other milestones in 2008 included celebrating MSA
50th anniversaries in Italy and Germany, two of our
outstanding business affiliates in Europe, which ranks as
our second largest market, after North America. Our teams
in Italy and Germany personify the talent, dedication
and ingenuity that make MSA a safety product leader
around the world.
In May, John T. Ryan III retired as MSA’s Chief Executive
Officer after leading this company for 17 years. Under
his strong leadership, MSA grew dramatically to become
the world’s leading manufacturer of sophisticated safety
equipment. With steadfast integrity and energy, John
transformed MSA with a strategic vision that accelerated
our global growth and focused the company on innovative
new product development, a vision that continues today.
All of us at MSA wish John well in his retirement and are
pleased that John continues to serve as non-executive
chairman of MSA’s Board of Directors. In his new role,
John continues to share his wisdom and insights with
me and with our strong management team, for which I
am most grateful.
MSA’s Future in 2009 and Beyond
When I was elected the eighth Chief Executive Officer in
MSA’s remarkable 95-year history as part of a planned
management succession, I accepted this position knowing
that MSA would face new challenges, as it has many
times before. Frankly, the continuing global recession is
our greatest immediate challenge in 2009.
With many challenges still in front of us, we are focused
more intently than ever on implementing our multi-year
strategy to achieve operational excellence, improve the
efficiency and productivity of our global manufacturing
network, reduce costs, enhance product quality and
accelerate our introduction of innovative new products
that deliver even better value, performance and protection
for our customers.
To that point and in light of the global economic
recession, we have implemented significant cost control
measures on operating expenses across MSA and have
taken actions to reduce staff and better align our factory
workforce with customer demand. At the outset of 2009,
MSA completed a voluntary retirement incentive program
which resulted in an 8% decrease in our U.S. salaried
workforce. This initiative is expected to deliver an
estimated $5 million in annual savings. MSA also
implemented a pay freeze for all salaried U.S. and
Canadian-based employees, which will serve to reduce
annual expenses by an additional $1.9 million. We also
suspended hiring except for those positions deemed truly
mission critical, and we implemented salary increase
restrictions on a global basis. In our factories around
the world, and while always difficult, MSA took steps to
reduce overtime and responded to decreases in demand
by adjusting our hourly workforce through what we hope
will be temporary layoffs. Tight discretionary spending
restrictions are also in effect around the world for MSA.
I can assure you that MSA has intensified our efforts to
manage and reduce costs in all areas of the company. In
these uncertain economic times, our global teams are
closely monitoring the markets served by MSA, and we
will continuously adjust our response to meet the market
realities and challenges facing MSA.
Economic cycles are a fact of life, and MSA has contended
with severe “down cycles” a number of times over our
long history. We are meeting today’s challenges head on,
with our continuing initiatives to reduce manufacturing
costs, improve operating margins, enhance our competitiveness
in key product areas, and strengthen customer
relationships by providing the best value in safety products.
Overall, I believe that MSA is well positioned for longterm
growth in earnings and sales, once the global
economy rebounds. Our strengths are many. MSA is a
strong global brand that we are protecting through our
uncompromising commitment to quality, innovation
and customer satisfaction. We have a strong, balanced
and diversified portfolio of superb safety products to
help MSA weather the storm of volatile economic cycles.
We have a growing global reach, with a strong network
of manufacturing facilities and a growing number of
distributors. We have proven expertise in advanced safety
technology and know what it takes to create innovative
safety products that are built to perform exceptionally
well and built to last. We have earned a strong track
record of customer satisfaction, loyalty and retention,
backed by our strong team of MSA associates in more
than 40 countries around the world.
MSA is determined to protect and build MSA’s brand
equity during this economic downturn. We will protect
our core product lines, such as respiratory protection,
gas detection and head protection, and nurture the
development of new areas of strength. We will continue
to focus on operational excellence to decrease our costs
while increasing efficiencies. And we will do what we
have always done best: drive product development
through advanced technology and innovation.
Most of all, I am confident about the future of MSA
because we have a “roll up our sleeves” culture; a strong,
deep and experienced management team; and dedicated
hard-working MSA associates who share a common
bond — a personal commitment to the mission and
principles that have propelled the global growth and
success of MSA for almost a century. Much has changed
at MSA since I joined the Company in 1981, but my vision
stays true to MSA’s vision — “That men and women
may work in safety and that they, their families and their
communities may live in health throughout the world.”
I want to extend my thanks to the many people of MSA
who are working around the world to build a strong
foundation for the future of our company. I also want to
thank the Board of Directors for their stewardship of
the company, and our Executive Leadership team for
their tireless efforts and support. I am proud to lead
this great company and I am honored to work with the
best people in the safety industry.
Finally, I want to thank our distributors and customers
around the world for your continued loyalty to MSA, and
our shareholders. MSA is focused on enhancing longterm
value for our customers and for our shareholders
in the years to come.
Sincerely,
William M. Lambert
President and Chief Executive Officer
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